NEWS RELEASE
FOR IMMEDIATE RELEASE:
CONTACT:
Mia Perez, Director of Marketing and Business Development
[o] 985.653.1754
[f] 985.651.8001
[e] mperez@louisianafcu.org
www.louisianafcu.org
LOUISIANA FCU WINS IN NATIONAL COMPETITION
LaPlace, LA – Louisiana FCU was the recipient of a Diamond Award in the CUNA Marketing & Business Development Council annual competition this year. The award was presented during the 15th annual conference in Nashville, Tennessee in March. The Credit Union won a Diamond Award in the “Diamond in the Rough” category which awards marketing campaigns that demonstrated excellent results on a limited budget in 2007. The Credit Union invested under $500 in the marketing campaign for a 9-month certificate promotion. The promotion brought in over $1.2 million in deposits within 30 days which represented 400% over the marketing goal.
Out of the 1,300 entries received, 95 Diamonds were awarded along with 198 Awards of Merit.
Louisiana Federal Credit Union is a full-service not-for-profit financial institution serving over 20,000 members in the River Parishes and Tangipahoa Parish area.
The CUNA Marketing & Business Development Council is a member-led organization comprised of more than 800 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to raise the level of professionalism amongst its members, and position marketing and business development as key factors in helping credit unions meet their mission of serving their consumer-members.
